Opinionated comments on mobile phone industry news
|
All entries are written by Anders Borg, CEO and Consultant of Abiro, that has a long experience in strategic planning, developing embedded and Java software, usability aspects, and the mobile phone industry in general. You can also read the latest Mobile News entries on your phone via wap.abiro.com, and we provide many News Feeds from popular news services. For advertising and contribution queries, please use the feedback form. News feed (local) FeedBurner Feed
|
|
Monday, March 26, 2007
Location through user intervention
'Phones ads may adjust to weather' describes a new service from Weather Channel Interactive that shows weather-related ads depending on where you are.
Note though that you have to manually select where you are to get your local weather, and by doing so you get ads based on that weather (hot dogs when it's cold, ice cream when it's warm, etc). The concept therefor doesn't require anything special in the phone. This is technically similar to selecting a specific sport on a sports site and then get ads relating to that sport, e.g. events. Using weather as ad selection criteria doesn't add much complexity, as WCI already has that information based on the selected location.
Being a perpetual cynic I noted that WCI mentions Coca Cola as a possible advertizer. They obviously know that Coca Cola, whose popularity mainly relies on in-the-face marketing, might provide WCI lots of dough.
Quote: 'About 22 percent of people who Web-surf on phones and other mobile gadgets visit the Weather Channel, making it the No. 2 online destination after Yahoo Mail'
And there's the incentive for Coca Cola to accept WCI's offer.
Note though that you have to manually select where you are to get your local weather, and by doing so you get ads based on that weather (hot dogs when it's cold, ice cream when it's warm, etc). The concept therefor doesn't require anything special in the phone. This is technically similar to selecting a specific sport on a sports site and then get ads relating to that sport, e.g. events. Using weather as ad selection criteria doesn't add much complexity, as WCI already has that information based on the selected location.
Being a perpetual cynic I noted that WCI mentions Coca Cola as a possible advertizer. They obviously know that Coca Cola, whose popularity mainly relies on in-the-face marketing, might provide WCI lots of dough.
Quote: 'About 22 percent of people who Web-surf on phones and other mobile gadgets visit the Weather Channel, making it the No. 2 online destination after Yahoo Mail'
And there's the incentive for Coca Cola to accept WCI's offer.
