Rants And Ramblings About Mobile Technology
Anders Borg writing about the fun and crazy world of mobile and Internet service technologies.
You can also read the blog via Twitter or your phone via wap.abiro.com. See the left menu for more news.
Comments on blog entries are moderated, but I'm rather liberal as long as it's not blatant advertising.
For general comments, advertising and contribution queries, please use the feedback form.
Wednesday, April 25, 2007
Adults dominate mobile gaming in USA
Update: Barbara Ballard at Little Springs Design adds a few complementing tidbits on how to make it easier for consumers in 'on selling applications'.
'The NPD Group: Watch out Teens! Adults Rule Mobile Gaming (for Now, Anyway)' indicates that as many as 29 M (10% of the population!) play games on mobile phones in USA. That also includes embedded games. 7 M download games and are dominated by people between 25 and 34.
Others might then say that "98% don't download games. Disaster!" (similar to how articles have said things like "MMS has failed, only xx% are using it" bla, bla), which sounds really bad, but the fact that so many at all play games on their phones (and finding time for it) indicates there's a good potential in the market for also downloaded games. I think though that they need to be even more accessible than they are today: simpler to find, simpler to choose, simpler to purchase (if they even have any direct cost), download and run.
Mobile content services could have user-voted top lists, including of course for games, that were displayed smack on the home page, and most consumers would buy those games if highlighted enough. It's kind of like digg where people vote the most on those news that already have the most votes (over-emphasizing certain news). That's of course a very flawed way of voting, so I'm not considering digg a good approach for news prioritization, but for mobile content that doesn't matter, as the only thing that counts is to maximize sales, of whatever the service might sell.
'The NPD Group: Watch out Teens! Adults Rule Mobile Gaming (for Now, Anyway)' indicates that as many as 29 M (10% of the population!) play games on mobile phones in USA. That also includes embedded games. 7 M download games and are dominated by people between 25 and 34.
Others might then say that "98% don't download games. Disaster!" (similar to how articles have said things like "MMS has failed, only xx% are using it" bla, bla), which sounds really bad, but the fact that so many at all play games on their phones (and finding time for it) indicates there's a good potential in the market for also downloaded games. I think though that they need to be even more accessible than they are today: simpler to find, simpler to choose, simpler to purchase (if they even have any direct cost), download and run.
Mobile content services could have user-voted top lists, including of course for games, that were displayed smack on the home page, and most consumers would buy those games if highlighted enough. It's kind of like digg where people vote the most on those news that already have the most votes (over-emphasizing certain news). That's of course a very flawed way of voting, so I'm not considering digg a good approach for news prioritization, but for mobile content that doesn't matter, as the only thing that counts is to maximize sales, of whatever the service might sell.
