Opinionated comments on mobile phone industry news
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All entries are written by Anders Borg, CEO and Consultant of Abiro, that has a long experience in strategic planning, developing embedded and Java software, usability aspects, and the mobile phone industry in general. You can also read the latest Mobile News entries on your phone via wap.abiro.com, and we provide many News Feeds from popular news services. For advertising and contribution queries, please use the feedback form. News feed (local) FeedBurner Feed
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Saturday, April 14, 2007
mopill is no more
mopill.com (and its mobile counterpart) has been shut down for good. If you want ringtones etc there are plenty of other sites that offer that, so you won't exactly miss it.
An observation related to this: People talk about Internet advertizing taking over TV ditto. Spending-wise I'm sure, but effectiveness-wise I wonder. Think about this for a second: Already when Jamba started its mobile content business there were tons of sites selling ringtones, so how stand out? In their case by advertizing the latest ringtones etc on TV, many times a day, and in the 'noisiest' way possible, so most people that might have an interest in mobile content would see Jamba, and only Jamba, even if they were also frequent Internet users. So please don't rule out the power of TV advertizing just yet. Especially not for already overcrowded markets where brand is absolutely everything, and where Internet advertizing drowns in the overall information noise. I also see e-commerce services still make heavy use of TV advertizing. Not meaning to be backwards, but in the overwhelming advertizing noise that we all face, an advertizer needs to be even more creative to cut through, even if it means to use older methods.
I've also shut down Forums (probably also for good), as it was only used by spammers.
This is to enable me to focus on more productive things.
An observation related to this: People talk about Internet advertizing taking over TV ditto. Spending-wise I'm sure, but effectiveness-wise I wonder. Think about this for a second: Already when Jamba started its mobile content business there were tons of sites selling ringtones, so how stand out? In their case by advertizing the latest ringtones etc on TV, many times a day, and in the 'noisiest' way possible, so most people that might have an interest in mobile content would see Jamba, and only Jamba, even if they were also frequent Internet users. So please don't rule out the power of TV advertizing just yet. Especially not for already overcrowded markets where brand is absolutely everything, and where Internet advertizing drowns in the overall information noise. I also see e-commerce services still make heavy use of TV advertizing. Not meaning to be backwards, but in the overwhelming advertizing noise that we all face, an advertizer needs to be even more creative to cut through, even if it means to use older methods.
I've also shut down Forums (probably also for good), as it was only used by spammers.
This is to enable me to focus on more productive things.
