Rants And Ramblings About Mobile Technology
Anders Borg writing about the fun and crazy world of mobile and Internet service technologies.
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Sunday, May 06, 2007
Private-labelled entry-level phones on the rise
'Private-label handsets to bring in $10 billion this year' says something that surprised me: 'In essence, no longer are those exclusive private carrier "brands" being relegated to higher-end handsets and smartphones'. Actually I never thought they were. Most people only need entry-level phones, and such phones are very capable today, even for information services. This would be true in developed markets as well, if it hadn't been for the 'I must have the latest stuff'' troll. Also, when talking MVNO's they are mostly into providing the lowest cost on calls and SMSs, so why ship expensive phones that would never be utilized?
