Opinionated comments on mobile phone industry news
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All entries are written by Anders Borg, CEO and Consultant of Abiro, that has a long experience in strategic planning, developing embedded and Java software, usability aspects, and the mobile phone industry in general. You can also read the latest Mobile News entries on your phone via wap.abiro.com, and we provide many News Feeds from popular news services. For advertising and contribution queries, please use the feedback form. News feed (local) FeedBurner Feed
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Sunday, May 06, 2007
When not to listen to engineers
'This is what happens when we let engineers run the show' is an interesting piece about how listening only to engineers (or letting them fully control the process) when designing consumer devices might not be a good thing.
- When an engineer tells you that something cannot be done, you'll spend the next week trying to figure out whether the limitation is the technology or if the engineer is telling you that they just don't want to do the thing you're asking. Most of the time, it's the second objection and not the first.
- When an engineer tells you that something can be done, it will most likely be confusing and difficult to use. Think of programming a telephone using DTMF: the PBX is the ultimate engineer-designed product filled with services and features that less than 1% of users even know about and only 0.1% know how to access.
