Opinionated comments on mobile phone industry news
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All entries are written by Anders Borg, CEO and Consultant of Abiro, that has a long experience in strategic planning, developing embedded and Java software, usability aspects, and the mobile phone industry in general. You can also read the latest Mobile News entries on your phone via wap.abiro.com, and we provide many News Feeds from popular news services. For advertising and contribution queries, please use the feedback form. News feed (local) FeedBurner Feed
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Sunday, July 22, 2007
i-mode no success in Europe
'O2, Telstra pull plug on i-mode' indicates two more operators are abandoning i-mode in Europe. Despite being very popular in Japan, the services and the need to switch phones haven't appealed to a broader part of the European market.
'isn't it just a deck of content on a 3G phone?'
Yes and no. i-mode uses its own flavor of Compact HTML, incompatible with "normal" phones. This was an obvious bad decision by DoCoMo, that was a newcomer in Europe, compared to being the creator of the mobile information market in Japan. Never assume a success can be repeated in a new market if that market is not understood and adapted to.
'isn't it just a deck of content on a 3G phone?'
Yes and no. i-mode uses its own flavor of Compact HTML, incompatible with "normal" phones. This was an obvious bad decision by DoCoMo, that was a newcomer in Europe, compared to being the creator of the mobile information market in Japan. Never assume a success can be repeated in a new market if that market is not understood and adapted to.
