Rants And Ramblings About Mobile Technology
Anders Borg writing about the fun and crazy world of mobile and Internet service technologies.
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Sunday, July 22, 2007
i-mode no success in Europe
'O2, Telstra pull plug on i-mode' indicates two more operators are abandoning i-mode in Europe. Despite being very popular in Japan, the services and the need to switch phones haven't appealed to a broader part of the European market.
'isn't it just a deck of content on a 3G phone?'
Yes and no. i-mode uses its own flavor of Compact HTML, incompatible with "normal" phones. This was an obvious bad decision by DoCoMo, that was a newcomer in Europe, compared to being the creator of the mobile information market in Japan. Never assume a success can be repeated in a new market if that market is not understood and adapted to.
'isn't it just a deck of content on a 3G phone?'
Yes and no. i-mode uses its own flavor of Compact HTML, incompatible with "normal" phones. This was an obvious bad decision by DoCoMo, that was a newcomer in Europe, compared to being the creator of the mobile information market in Japan. Never assume a success can be repeated in a new market if that market is not understood and adapted to.
