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Sunday, July 29, 2007

 
Kids/teens on technology
Here's a collage of interesting notes about how and why the next generation uses technology, not the least mobile such.

'Kids say e-mail is, like, soooo dead'

Interestingly it's not even IM that's replacing e-mail, but communities.

'"Sometimes I say I e-mailed you, but I mean I Myspace'd or Facebook'ed you," [Martina Butler] said.'

'And if you're among those who believe teens are the future, then e-mail could be knocked down a rung.'
Teens as in the next working generation, yes of course. Said another way: Teens are just people soon to be adults (my quote). Usage patterns learned/preferred now will be migrated to adulthood.

'Young keep it simple in high-tech world: survey'

It's about the fact that existing technology is transparent/invisible to kids. It's just there, so the question is what to use it for, and this note indicates person-to-person communication.

'Young people don't see "tech" as a separate entity - it's an organic part of their lives'

'New Global Study From MTV, Nickelodeon and Microsoft Challenges Assumptions About Relationship Between Kids, Youth & Digital Technology'

The note includes this summary, so I leave it without comments:
  • Technology has enabled young people to have more and closer friendships thanks to constant connectivity.
  • Friends influence each other as much as marketers do. Friends are as important as brands.
  • Kids and young people don't love the technology itself -- they just love how it enables them to communicate all the time, express themselves and be entertained.
  • Digital communications such as IM, email, social networking sites and mobile/sms are complementary to, not competitive with, TV. TV is part of young peoples' digital conversation.
  • Despite the remarkable advances in communication technology, kid and youth culture looks surprisingly familiar, with almost all young people using technology to enhance rather than replace face-to-face interaction.
  • Globally, the number of friends that young males have more than doubles between the ages of 13-14 and 14-17 -- it jumps from 24 to 69.
  • The age group and gender that claims the largest number of friends are not girls aged 14-17, but boys aged 18-21, who have on average 70 friends.

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