Rants And Ramblings About Mobile Technology
Anders Borg writing about the fun and crazy world of mobile and Internet service technologies.
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Wednesday, July 18, 2007
More about the evolution of the Indian market
I'm a bit biased here, as I'm involved in doing business with products for the Indian market, but it might be interesting for others as well.
Brewing India on the VAS Map
'According to a survey carried in a news magazine recently more than 50% cellphone users play games on mobiles, while more than 70% download ringtones.'
Another proof that mobile information services come to fruition in India, while they are still treated as the "ugly/crippled cousins" (but not for much longer) in USA and Europe. Don't take the Java vs BREW slant too seriously. Java is already much more used in India than BREW (like in all GSM dominated regions), yet with less operator influence.
Rapid growth seen for India's mobile market
Gartner:
'Most of the growth will come from rural areas, where only 2 percent of the population have access to mobile phones today' ... 'with aggressive rates and handsets priced at under $25'
'Revenue from data will outpace that of voice services and contribute to about one fifth of revenue in 2011'
Brewing India on the VAS Map
'According to a survey carried in a news magazine recently more than 50% cellphone users play games on mobiles, while more than 70% download ringtones.'
Another proof that mobile information services come to fruition in India, while they are still treated as the "ugly/crippled cousins" (but not for much longer) in USA and Europe. Don't take the Java vs BREW slant too seriously. Java is already much more used in India than BREW (like in all GSM dominated regions), yet with less operator influence.
Rapid growth seen for India's mobile market
Gartner:
'Most of the growth will come from rural areas, where only 2 percent of the population have access to mobile phones today' ... 'with aggressive rates and handsets priced at under $25'
'Revenue from data will outpace that of voice services and contribute to about one fifth of revenue in 2011'
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Rate of adoption of mobile VAS services in India will depend on pricing structure. Just like the exponential growth in subscriber base once the mobile services were made available at attractively low prices, VAS will also see growth if any of the operators took the step...
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