Opinionated comments on mobile phone industry news
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All entries are written by Anders Borg, CEO and Consultant of Abiro, that has a long experience in strategic planning, developing embedded and Java software, usability aspects, and the mobile phone industry in general. You can also read the latest Mobile News entries on your phone via wap.abiro.com, and we provide many News Feeds from popular news services. For advertising and contribution queries, please use the feedback form. News feed (local) FeedBurner Feed
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Tuesday, July 31, 2007
When downloadable music is too expensive
Up to 5 songs for $7.49 and 5 more songs for the same amount more in AT&T's/eMusic's new mobile music offering. That's pretty steep. Especially if you want to download a complete album, and considering the audio quality sucks. Will also the data transfer cost be added to this? I hope not.
You also get a copy of the songs for PC use. On the other hand you could buy the CD or CD single, possibly for less, and upload to the phone, legally.
As convencience seems to be more important than audio quality when it comes to downloaded music my quality arguments might not stick, but the cost is still steep... This is an effect of all the ones involved and a conservative view of music distribution.
The correct way of thinking for music companies is "To avoid piracy we should lower the price of downloaded music as distribution cost is 0, compared to CDs where the distribution cost is the lion share of the consumer price. We'll still get more revenue, if we just can get rid of the middle men."
I'm surprised still so few larger music companies have online stores for music. Instead they let Apple etc control that business. What are they thinking? That piracy will go away and somehow consumers will return to CDs? Wake up and smell the CDs burning.
AT&T, eMusic Launch Mobile Music Service
You also get a copy of the songs for PC use. On the other hand you could buy the CD or CD single, possibly for less, and upload to the phone, legally.
As convencience seems to be more important than audio quality when it comes to downloaded music my quality arguments might not stick, but the cost is still steep... This is an effect of all the ones involved and a conservative view of music distribution.
The correct way of thinking for music companies is "To avoid piracy we should lower the price of downloaded music as distribution cost is 0, compared to CDs where the distribution cost is the lion share of the consumer price. We'll still get more revenue, if we just can get rid of the middle men."
I'm surprised still so few larger music companies have online stores for music. Instead they let Apple etc control that business. What are they thinking? That piracy will go away and somehow consumers will return to CDs? Wake up and smell the CDs burning.
AT&T, eMusic Launch Mobile Music Service
