Opinionated comments on mobile phone industry news

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Tuesday, August 07, 2007

 
Indications that LBS's can be a success
'LBS: 'clear opportunity' for US carriers said JupiterResearch' mentions two specific areas with potential, based on what people say they want:
  • Tracking younger children
  • As a new dimension to social network services

Yet: 'less than three percent of cell phone users reporting routine use of maps or turn-by-turn directions in their travels'

That's an interesting aspect, as most existing players deal with maps.

'Tasso Roumeliotis, CEO at Wavemarket, was estimating the potential child tracking market between 10 to 30 million subscribers (!) in the US'

If true, that's 10% of the population on a stable basis! We are talking subscriptions here, not e.g. using the service once and then never more. That represents a lot of revenue.

Once GPS is a standard feature it will be a great tool for people that also network in the real world. There social network services will provide the backbone for the information exchange. The revenue stream is less clear though.


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