Opinionated comments on mobile phone industry news
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All entries are written by Anders Borg, CEO and Consultant of Abiro, that has a long experience in strategic planning, developing embedded and Java software, usability aspects, and the mobile phone industry in general. You can also read the latest Mobile News entries on your phone via wap.abiro.com, and we provide many News Feeds from popular news services. For advertising and contribution queries, please use the feedback form. News feed (local) FeedBurner Feed
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Tuesday, August 14, 2007
Mobile pop-up ads: Right target, wrong weapon
As we are now more or less free from pop-up ads on PCs they instead move to mobile phones, if the Internet advertizing heavy-weights and others get what they want.
'Pop-up ads: Coming to a mobile phone near you?' argues this is something users will accept and appreciate.
'These companies, such as Mobile Posse and Acuity Mobile, say they're working to ensure that the ads are so useful to customers that they won't be annoying.'
Even so, I have hard to believe I personally would stand this for very long.
'Others would greatly benefit by teaming with operators that can ease the distribution of software by loading it onto the phones before selling them to customers.'
Good luck with that. This is a dream for any ISV, but few gain such access. Such companies must at least make it obvious that also operators gain from such a collaboration via revenue sharing.
SMS seems to be the most logical choice for pop-up ads as it's ubiquitous, people know how to use it, it emulates pop-ups by presenting new messages right on the idle screen (at least most phones do), rather than having to install a special Java application, as required by the mentioned companies.
But better would be if there weren't any pop-ups.
'Pop-up ads: Coming to a mobile phone near you?' argues this is something users will accept and appreciate.
'These companies, such as Mobile Posse and Acuity Mobile, say they're working to ensure that the ads are so useful to customers that they won't be annoying.'
Even so, I have hard to believe I personally would stand this for very long.
'Others would greatly benefit by teaming with operators that can ease the distribution of software by loading it onto the phones before selling them to customers.'
Good luck with that. This is a dream for any ISV, but few gain such access. Such companies must at least make it obvious that also operators gain from such a collaboration via revenue sharing.
SMS seems to be the most logical choice for pop-up ads as it's ubiquitous, people know how to use it, it emulates pop-ups by presenting new messages right on the idle screen (at least most phones do), rather than having to install a special Java application, as required by the mentioned companies.
But better would be if there weren't any pop-ups.
