Opinionated comments on mobile phone industry news
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All entries are written by Anders Borg, CEO and Consultant of Abiro, that has a long experience in strategic planning, developing embedded and Java software, usability aspects, and the mobile phone industry in general. You can also read the latest Mobile News entries on your phone via wap.abiro.com, and we provide many News Feeds from popular news services. For advertising and contribution queries, please use the feedback form. News feed (local) FeedBurner Feed
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Tuesday, September 18, 2007
SMS is dead, long live SMS
Nowadays everyone talks about mobile TV, Ajax, mobile 2.0 etc, but when looking at what people are actually using and understand, SMS stands out like a pink elephant in an ant farm (you have to be a Swede to fully understand the double pun buried in that phrase).
When talking mobile marketing and value-added services SMS has some very interesting features:
When talking mobile marketing and value-added services SMS has some very interesting features:
- It's a no-brainer to use
- Service requests are saved in the Sent box, so it's easy to make another request
- Service responses are saved in the Inbox, for easy reference later
- Links to mobile sites can easily be added to SMS's for additional information
- The user doesn't really have to know how to use the browser to make use of such links, provided at all a data connection can be set up
- There's nothing to install
- Absolutely all mobile phones support it, so the reach is all mobile phones
- It's very easy to describe how to use a service this way: Send 'bla bla' to nnnnn
Sounds neat doesn't it.
More about why I bother soon.
