Rants And Ramblings About Mobile Technology |
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Anders Borg writing about the fun and crazy world of mobile technology. You also can read the blog via Twitter or your phone via wap.abiro.com. See the left menu for more news services. Comments on blog entries are moderated, but I'm rather liberal as long as it's not blatant advertising. For general comments, advertising and contribution queries, please use the feedback form. |
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Monday, October 08, 2007
If you ask the wrong people, you might get the wrong answer
BuzzCity (a partner of Abiro while mopill.com was up) made a survey at MoCollywood with participants at the conference about how they used mobile services, and not surprisingly (as they are not in the key target group for such services) the responses were not so positive.
This reminds me of a similar occasion at a MAPOS conference a few years ago where one of the speakers blatantly said something like "A Blackberry is all anyone needs", forgetting that almost all users out in the real reality (the one outside the conference hotel) don't have nor want a Blackberry, or a business phone of any other type.
Over half of mobile content execs don't practice what they preach
Some highlights:
72% of respondents believe that mobile social networking services are only in their infancy as an emerging niche
mobile TV and music downloads were among the highest scores in the never used personally category
38.8% of respondents believed that mobile advertising was the most likely source of revenue generation
Fair, but that requires a reason for users to at all see those ads too.
And a word from a BuzzCity representative:
We know from our experience with MyGamma, our mobile social network, that there are emerging markets, such as Africa and Eastern Europe, who do not have easy access to the internet via a PC and want to be involved in a social network by their mobile phone.
Add China and India to that.
This reminds me of a similar occasion at a MAPOS conference a few years ago where one of the speakers blatantly said something like "A Blackberry is all anyone needs", forgetting that almost all users out in the real reality (the one outside the conference hotel) don't have nor want a Blackberry, or a business phone of any other type.
Over half of mobile content execs don't practice what they preach
Some highlights:
72% of respondents believe that mobile social networking services are only in their infancy as an emerging niche
mobile TV and music downloads were among the highest scores in the never used personally category
38.8% of respondents believed that mobile advertising was the most likely source of revenue generation
Fair, but that requires a reason for users to at all see those ads too.
And a word from a BuzzCity representative:
We know from our experience with MyGamma, our mobile social network, that there are emerging markets, such as Africa and Eastern Europe, who do not have easy access to the internet via a PC and want to be involved in a social network by their mobile phone.
Add China and India to that.
