Opinionated comments on mobile phone industry news
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All entries are written by Anders Borg, CEO and Consultant of Abiro, that has a long experience in strategic planning, developing embedded and Java software, usability aspects, and the mobile phone industry in general. You can also read the latest Mobile News entries on your phone via wap.abiro.com, and we provide many News Feeds from popular news services. For advertising and contribution queries, please use the feedback form. News feed (local) FeedBurner Feed
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Monday, October 08, 2007
If you ask the wrong people, you might get the wrong answer
BuzzCity (a partner of Abiro while mopill.com was up) made a survey at MoCollywood with participants at the conference about how they used mobile services, and not surprisingly (as they are not in the key target group for such services) the responses were not so positive.
This reminds me of a similar occasion at a MAPOS conference a few years ago where one of the speakers blatantly said something like "A Blackberry is all anyone needs", forgetting that almost all users out in the real reality (the one outside the conference hotel) don't have nor want a Blackberry, or a business phone of any other type.
Over half of mobile content execs don't practice what they preach
Some highlights:
72% of respondents believe that mobile social networking services are only in their infancy as an emerging niche
mobile TV and music downloads were among the highest scores in the never used personally category
38.8% of respondents believed that mobile advertising was the most likely source of revenue generation
Fair, but that requires a reason for users to at all see those ads too.
And a word from a BuzzCity representative:
We know from our experience with MyGamma, our mobile social network, that there are emerging markets, such as Africa and Eastern Europe, who do not have easy access to the internet via a PC and want to be involved in a social network by their mobile phone.
Add China and India to that.
This reminds me of a similar occasion at a MAPOS conference a few years ago where one of the speakers blatantly said something like "A Blackberry is all anyone needs", forgetting that almost all users out in the real reality (the one outside the conference hotel) don't have nor want a Blackberry, or a business phone of any other type.
Over half of mobile content execs don't practice what they preach
Some highlights:
72% of respondents believe that mobile social networking services are only in their infancy as an emerging niche
mobile TV and music downloads were among the highest scores in the never used personally category
38.8% of respondents believed that mobile advertising was the most likely source of revenue generation
Fair, but that requires a reason for users to at all see those ads too.
And a word from a BuzzCity representative:
We know from our experience with MyGamma, our mobile social network, that there are emerging markets, such as Africa and Eastern Europe, who do not have easy access to the internet via a PC and want to be involved in a social network by their mobile phone.
Add China and India to that.
