Rants And Ramblings About Mobile Technology
Anders Borg writing about the fun and crazy world of mobile and Internet service technologies.
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Monday, October 08, 2007
Nokia on acquisition prowl
Acquiring both NAVTEQ and Enpocket is a sure sign Nokia takes location and advertizing seriously and intends to become a leader in such for mobile phones. Maybe they've already figured out that in-car navigators is a tiny market compared to mobile navigators and mobile location based services. As phones are always on-line (at least in theory) up-to-date info could be pushed down e.g. to accomodate location-based advertizing. I'm not sure users would applaud that, but in combination with useful information, it might be acceptable as a way to cut the cost of the service.
Nokia, the internet company, is advertising going to be a major part of the new strategy? hints that advertizing will be the main driver for Nokia, but the connection to location is murky at best. In terms of Enpocket it's all clear as mobile marketing is their turf.
It mentions also Java ME as a means for mobile advertizing, forgetting that MMS is in most phones today, and requires nothing new in the phone to be used for advertizing. It can even be used for user generated content in the other direction, again without having to install anything extra. I guess I should defend Java ME here, but tools should be used for the tasks they are designed for, or at least needed for.
Nokia, the internet company, is advertising going to be a major part of the new strategy? hints that advertizing will be the main driver for Nokia, but the connection to location is murky at best. In terms of Enpocket it's all clear as mobile marketing is their turf.
It mentions also Java ME as a means for mobile advertizing, forgetting that MMS is in most phones today, and requires nothing new in the phone to be used for advertizing. It can even be used for user generated content in the other direction, again without having to install anything extra. I guess I should defend Java ME here, but tools should be used for the tasks they are designed for, or at least needed for.
