Opinionated comments on mobile phone industry news
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All entries are written by Anders Borg, CEO and Consultant of Abiro, that has a long experience in strategic planning, developing embedded and Java software, usability aspects, and the mobile phone industry in general. You can also read the latest Mobile News entries on your phone via wap.abiro.com, and we provide many News Feeds from popular news services. For advertising and contribution queries, please use the feedback form. News feed (local) FeedBurner Feed
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Monday, October 08, 2007
Nokia on acquisition prowl
Acquiring both NAVTEQ and Enpocket is a sure sign Nokia takes location and advertizing seriously and intends to become a leader in such for mobile phones. Maybe they've already figured out that in-car navigators is a tiny market compared to mobile navigators and mobile location based services. As phones are always on-line (at least in theory) up-to-date info could be pushed down e.g. to accomodate location-based advertizing. I'm not sure users would applaud that, but in combination with useful information, it might be acceptable as a way to cut the cost of the service.
Nokia, the internet company, is advertising going to be a major part of the new strategy? hints that advertizing will be the main driver for Nokia, but the connection to location is murky at best. In terms of Enpocket it's all clear as mobile marketing is their turf.
It mentions also Java ME as a means for mobile advertizing, forgetting that MMS is in most phones today, and requires nothing new in the phone to be used for advertizing. It can even be used for user generated content in the other direction, again without having to install anything extra. I guess I should defend Java ME here, but tools should be used for the tasks they are designed for, or at least needed for.
Nokia, the internet company, is advertising going to be a major part of the new strategy? hints that advertizing will be the main driver for Nokia, but the connection to location is murky at best. In terms of Enpocket it's all clear as mobile marketing is their turf.
It mentions also Java ME as a means for mobile advertizing, forgetting that MMS is in most phones today, and requires nothing new in the phone to be used for advertizing. It can even be used for user generated content in the other direction, again without having to install anything extra. I guess I should defend Java ME here, but tools should be used for the tasks they are designed for, or at least needed for.
