Rants And Ramblings About Mobile Technology

Anders Borg writing about the fun and crazy world of mobile and Internet service technologies.
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Sunday, May 31, 2009
Omar Hamoui on entrepreneurship
Omar Hamoui is the founder of AdMob, the world’s largest mobile ad broker. AdMob was founded in early 2006 and are now over 100 employees. A success no doubt, especially as Google (with its Adwords/Adsense) doesn’t seem to be able to knock AdMob from the top position, and to my knowledge AdMob is quite profitable.
Interesting “solve my own problem” starting point: “Omar Hamoui wanted to build traffic for his mobile site. He encountered complexity and fragmentation - it was just too hard to engage users. AdMob was born to remove roadblocks and enable mobile web businesses.”
Distorted by marketing speak (“engage users”?), but nevertheless indicates Omar had a real need of ads himself.
On Competitive Threats and Team
On Communication and a Final Thought

