Rants And Ramblings About Mobile Technology
Anders Borg writing about the fun and crazy world of mobile and Internet service technologies.
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Friday, August 14, 2009
Apple vs the mobile phone industry: a not so pretty picture
Regarding my previous note Abiro - Mobile News- Where are the real iPhone killers?, here’s a chart that explains Apple’s success in the mobile phone market better: Holy Eff, That's a Lot of iPhone Profit
Again, profit is what counts, and remember, Apple also gets profit from iTunes, and owns the customers in a way that no phone manufacturer does (rather it’s of course normally the operators that own the customer, yet are unable to make effective use of that). You, not so profitable, and soon to be extinct phone manufacturers (at least some of you): Look out!
It’s not about going for all markets imaginable. It’s neither about providing the highest resolution camera or other bleeding edge technology (seen from that perspective, the iPhone(s) are pretty bland). It’s about going back to the drawing board and focus on the markets and products that are profitable as well as design products from the ground up based on user needs (shedding the ingrained way of looking at phones as fixed handset replacements) and at the same time optimize organization, production and logistics costs.
What I would recommend a phone buyer at this time is to either buy an iPhone (if your wallet can step up to the challenge) or go for one of those “$40 without sub” phones that will cover all your needs anyway. At least if you mainly do voice calls and optionally send SMSs.
