Rants And Ramblings About Mobile Technology
Anders Borg writing about the fun and crazy world of mobile and Internet service technologies.
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Monday, September 07, 2009
When clicks (hopefully) might not be so important
I’ve just started advertising for “Mobilt liv” via Google Adwords. Of course only in Sweden.
I so far have a CTR of 0.06% (which in ad CTR pro lingo is “disgustingly dismal”), yet with a reasonable amount of impressions (tens of thousands in a day) averaging as the third ad on search pages. The cost was therefore minimal, but maybe I still got some visibility due to the amount if impressions.
I don’t expect an immediate return, nor that this will be a very effective method even over time, but as long as the cost is this low I can keep the ads rolling for weeks.
