Rants And Ramblings About Mobile Technology
Anders Borg writing about the fun and crazy world of mobile and Internet service technologies.
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Friday, October 02, 2009
Apple in the movies
In almost every movie from Hollywood there are only Apple computers being used, even though, looking at the market as a whole, this is not at all representative.
Apple supposedly doesn’t pay product placement fees, but instead loans out computers. I guess you can figure out what is the cheapest, and we are talking a huge difference here. They can even move the same computers between movies if they like, as they are not literally used anyway.
Why does the studios agree to this? Why not let for instance Dell get a year of promotion, then go on to Asus etc. Why specifically Apple?
It’s obviously a conscious strategy from Apple, but again, why does the movie industry agree to do this?
